With zero units sold, Tribeca Condominium turns to Serhant
Serhant resumes sales in another building.
This time, the brokerage will market 19 Park Place, which was formerly called Tribeca Royale. The co-ownership will relaunch sales under the name “Iris TriBeCa”, an identity created by Serhant’s new development team in partnership with ID Lab, the company’s in-house branding team.
This is the 21st new development in just under 18 months for Serhant, who also handles sales and marketing for Westly, Jolie at 77 Greenwich, Brooklyn Point, Quay Tower and Huxley, a total of over $10 billion. dollars in inventory of new developments.
Iris TriBeCa was developed by ABN Realty and designed by Ismael Leyva Architects. Kelly Klingman and Andrew Klima, both agents at Serhant, will handle sales on behalf of the company. Prices at 19 Park Place start at $1.15 million.
Sales of the building were launched before Covid and were previously managed by Brown Harris Stevens. None of the 24 units were sold.
Serhant grew rapidly. The brokerage announced its new Hamptons outpost earlier this month. Last week, it was announced that the company would market a project upstate in Stone Ridge.
Jennifer Alese, head of Serhant New Development, said the brokerage was aimed at reinvigorating buyer interest in 19 Park Place. In a statement, she called it “astonishing architecture.”
The building rises 21 stories and units range from studios to three bedrooms. The residences span half a story or cross the floor, each featuring floor-to-ceiling glass curtain walls, frameless glass balconies, and argon-filled windows that block sound and UV rays.
Building amenities include an outdoor landscaped terrace with a water feature, a residents’ lounge with a projection area, a fitness center, a rooftop terrace, and a double-height lobby with a 19-foot waterfall and a 13 foot custom blown glass chandelier by Bel Vetro Studios.