The winner of Lazada’s 11.11 Giveaway of a condominium is a retired peddler
Lazada’s 11.11 giveaway announced its winners on November 17, and the grand prize winner is a 70-year-old retired peddler.
The winner, Chow Meng Cheng, took home a one-bedroom condominium in Normantion Park valued at $ 1 million.
The last winner of Lazada
Lazada 11.11 is a multi-billion dollar global online sales event that took place on November 11. Ecommerce companies are running contests to entice buyers to use their platforms, according to StraitTimes.
In October, Lazada announced that she would donate a condominium unit to a lucky winner, co-sponsored by Propnex, a real estate agency in Singapore.
To enter the raffle, buyers had to collect Gold Keys by completing missions and playing a game on the Lazada app called Lazzie Star.
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Buyers were asked to recommend someone to download and play on Lazzie Star. They were also asked to purchase the PropNex edition of Monopoly from the Lazada store. The more keys a buyer collected, the more likely they were to win the grand prize.
Chow, who has sold fish noodle soup for three decades, said he won five golden keys after his daughter was introduced to the game by his daughter, according to Culture Geek.
Chow said he was surprised to learn he won the grand prize. He said what had happened had not yet fully integrated. At first it was a scam when Lazada’s team surprised them with the news.
Chow added that he started shopping at Lazada in 2017 and bought more basic necessities online since the start of the pandemic, when the elderly were encouraged to stay at home.
Lazada Singapore Managing Director Loh Wee Lee said their goal is to support their sellers through this difficult year, and they are happy to see their sellers and buyers rewarded.
Lee added that this year’s 11.11 achieved record sales and that they are happy to showcase the possibilities that e-commerce offers to change lives.
Lazada 11.11 Promo
Lazada Singapore has gone all out with the shopping festival this year as it is the first time the e-commerce company has offered a one-bedroom condominium in Normanton Park, according to Mothership Singapore.
Normanton Park is an upcoming residential area located adjacent to Kent Ridge Park and is currently valued at $ 1 million.
Lazada rolled out the marketing campaign across different platforms such as digital ads, TV, radio, social media, OOH activations and more to build excitement for the giveaway.
Ismail Gafoor, CEO of PropNex Realty, said the game is specially organized under Singapore real estate rules and the winner is declared with extensive knowledge of real estate investing.
This partnership is part of their branding campaign to strengthen their brand equity, and they are excited to be a part of this mega event.
Lazada Singapore CEO James Change said the e-commerce company wanted to add something exciting so that its loyal customers have something to look forward to.
Change added that their primary focus of helping their sellers thrive in the online space has never wavered, and to thank buyers for supporting the business, they went for the biggest reward they ever had. could find in the market.
Former Lazada rival Alibaba had invested $ 1 billion in the company and is now its largest shareholder, allowing the e-commerce giant to host shopping festivities.
Last year, Lazada suffered a data breach that affected more than one million users. Despite this, its users and sellers doubled in late 2020 and early 2021.
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Written by Sophie Webster
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