Natasha the Residences — A condominium filled with unique dynamic amenities
When Lanterra Developments chairman Mark Mandelbaum asked Natasha Koifman, PR maven and NKPR founder, for a meeting, she never guessed what he was going to say. “He told me that they would like to name their next high-rise building after me,” Koifman recalls. And, the design of the building will be directly inspired by Koifman’s style sensibility and his love of fashion and design. “This is the first skyscraper named by a woman in Toronto, so it’s a historic moment in history,” she says. “It’s incredibly rewarding to have a monumental building in the heart of Toronto’s cultural district, representative of two decades of developing my business and my career in the same neighborhood. (Koifman’s office is just two blocks away.)
The 47 floors Natasha the residences the collaboration includes avant-garde and luxurious amenities, including a sky lobby with 24/7 concierge. This will be a notable tribute to Koifman’s career as one of the city’s best-known public relations professionals, but it will also be an incredible boon for city dwellers looking for a truly upscale elevated life at the heart of town in Adelaide and John.
Those who prefer high minimalism can rejoice in the shades taken from Koifman’s famous color palette. “The interiors and fittings are extraordinary, designed by Alessandro Munge of Studio Munge, to match my modern monochrome, predominantly black style. The whole palette of the building is so chic! And buyers will be able to fully customize the finishes to their liking, ”says Koifman. “The indoor-outdoor social spaces were designed after my home, and my furniture, fixtures and aesthetics were all taken into consideration. Even the building logo is Koifman’s true signature.
As in Koifman’s life, finding the perfect work-life balance is essential at Natasha the Residences. “From scratch, the building is designed entirely around the concept of life-work-play integration,” she says. “You can go from your suite to a gym session to the content creation room to an outdoor meeting in a garden and not leave the building. But when you leave, you have the best of downtown Toronto at your feet.
She highlights “fantastic indoor-outdoor workspaces designed to inspire creativity”. In addition, the digital content creation room has a green screen and recording equipment to create social media videos, record a podcast or develop a YouTube series.
Even housework is made more fun thanks to the old-fashioned laundromat / social lounge. “I’ve always loved those laundromat scenes in the movies, the place where couples can meet,” says Koifman. “Although each suite is equipped with its own washer and dryer, residents can bring their laundry in a social setting and listen to music, have a refreshment and maybe meet their future partner! And don’t forget Fido or Kitty with the pet walk and luxury pet spa.
Head to the state-of-the-art gym for a private virtual workout or hop on the state-of-the-art bikes for a sweat festival. Murals with motivational messages from artist Peter Tunney – another Koifman darling – are scattered throughout the building to maintain positivity and creativity. On the same floor, head to the yoga studio for some basic workout and deep stretching. Then let your muscles relax in the connected infrared sauna, which provides soothing yin in a beautiful Zen atmosphere.
Whet your appetite for a cooked dinner outside to the common pizza oven or Korean barbecue tables, bringing Koifman’s love for anything cooked over an open fire to life. “Everything is special with the right company, and the kitchen is the channel that brings people together,” she says.
Another cool gathering place? The concert pianos hall. “The piano creates a magical ambience, and it also plays on its own if you just want to set your favorite playlist and keep yourself entertained,” she says. “Our piano brings us so much joy – I wanted to share this experience at Natasha the Residences.”
As a bonus, buyers can even become neighbors with the namesake of their building. “We plan to maintain a residence at Natasha the Residences and enjoy the benefits of an iconic building in the city that has meant so much to my life and career,” said Koifman. “We chose the Gratitude suite. Quite apropos!
Want to hang your own suite? Register today on natasharesidences.com. Units start in the $ 600 range.