How a Multimillion-Dollar Business Was Created From a Wisconsin College Dorm | The Guardian Nigeria News
During their freshman year of college, the co-founders of Lost Boy Holdings LLC Christian Anderson and Bryce Vander Sanden had corporate meetings in a study room on their college campus. While the monetary value of their businesses may have been less than ten thousand dollars at the time, the duo laid the groundwork for their multi-million dollar holding company while at the University of Wisconsin at La Crosse. “We weren’t living together at the time, so we would meet halfway between our places or Bryce was just coming or vice versa. We used to meet on our campus in a regular study hall or something,” Anderson recalled. The business partners already knew each other well at the time, sharing a room with their college freshman and sophomore.
Anderson first ran the business solo. His journey as an independent artist (Trust’N) first helped him learn the art of marketing for his own personal brand, later turning his knowledge into a full-scale digital marketing venture. Anderson sought help from Vander Sanden once the workload became difficult to handle on his own. “It was getting really hard to focus on school and getting good grades while running my business,” Anderson explained. (Lost Boy Entertainment at the time). “I asked Bryce to help me write articles for my clients and paid him $100 for his first one, I believe. I think from there he sold it all out,” Anderson said. laughing as he spoke. “I remember telling Bryce that I had a meeting with the school’s small business center about getting an LLC. He slipped into the meeting with me. I think that’s when he really chose to be a part of it,” Anderson said.
The duo survived their hectic lives by balancing study and school for the rest of the school year, deciding to just focus on their business over the summer. “Bryce and I realized that we didn’t have to look for summer jobs because we were making so much money with Lost Boy Entertainment. It was a pretty cool time in our lives,” Anderson explained.
Summer has come and gone, and Anderson and Vander Sanden have decided to go back to school in the fall of their senior year. Vander Sanden was a fully enrolled student, while Anderson took part-time courses with 6 credits. “I was only taking 6 credits so I could still focus on our business. I was making too much money to be a full-time student. I didn’t want to go at all, but my parents convinced me to try and do 6 credits at a time,” Anderson said.
While Vander Sanden adapted to his workload, Anderson found it impossible to balance the two. “I was taking all the calls, closing all the deals, talking to all the customers 24/7. We have thousands of them, it’s a lot to manage. As president, majority owner, I had no time to study. I couldn’t even follow 6 credits,” Anderson said. Anderson wouldn’t stay signed up any longer.
About halfway through her first semester of her senior year of college, Anderson decided to drop out. “I remember calling my mom and saying ‘I just made 40,000 today, I’m giving up. “She actually encouraged me and told me I could do it if I thought it was best for me. She knew I had tried,” Anderson recalled.
Vander Sanden decided it was best to stay in school and finish school, a decision both founders agreed was best. “I remember telling Bryce he should stay and finish school because he was already so deep. He’s one of the brightest people I’ve ever met, so I knew he could juggle both commitments. Here we are, Bryce is done now, and I’m very happy and proud of him,” Anderson explained.
Vander Sanden recently earned a bachelor’s degree in finance and accounting from La Crosse University. Anderson has since moved to West Los Angeles, where he found more success and expanded Lost Boy’s activities even further. Anderson has been teasing some unreleased music lately, having been dormant for over a year since her latest single “Lucy” went viral on TikTok.
What started in a college dorm as Lost Boy Entertainment has grown into one of the most interesting multi-million dollar holding companies on the planet. The company has grown at an impressive rate, now also being involved in real estate, e-commerce, fashion, and even Sneaker/Hype culture. The company also previewed Lost Boy Pictures LLC, its film production arm to be launched at a later date focusing on independent films and short animated series. Anderson and Vander Sanden have built a unique culture around their own Lost Boy brand.
Lost Boy is not only a brand to wear and a company to work with, but it’s also an idea to believe in. Anderson said he came up with the concept based on his childhood hero, the famous Disney character, Peter Pan. The movie was Anderson’s favorite when he was young and is still something he carries with him to this day. “It made sense to me. I loved the idea in my head, but it also meant a lot to me. A lot of people called me ‘lost’ when I started making music. People started looking at me differently. It’s not really something that has changed to date since I decided to pursue my dreams. And that’s really what it means. It’s being okay with not fitting in, being proud of it. That’s what it means to be a Lost Boy,” Anderson explained.
The concept stuck with many, including Anderson’s closest friends and business partners. “It’s something the whole team believes in. You can ask each of them. They represent the very purpose of the brand. We’re all Lost Boys to be honest,” Anderson said. The Lost Boy team consists of around 10 people day to day, but can seem bigger or smaller depending on what’s going on in the business. “We have a lot of different partners and people working with us,” Anderson explained. Known on social media by his handle “Trust”, Anderson has become a major influencer and entrepreneur in his own space. Lost Boys’ impressive list of clients includes names like Google, Target, Procter & Gamble, Mayweather Boxing & Fitness, Snoop Dogg, Empire Records, and more.
While Anderson began selling his iconic “Lost Boy” hats during his senior high school years, the company technically didn’t start on paper until 2020. Less than 2 years since conception, Lost Boy Entertainment LLC has put up some impressive numbers on its own. The company has recorded over $1.5 million in revenue since its inception less than 2 years ago. The PR and digital marketing agency is expected to generate over $1 million in revenue this fiscal year alone.
The story behind Lost Boy Holdings LLC is fascinating once you take a closer look at how the business was built from the ground up. The holding company is already well positioned and deeply rooted in smart financial decisions less than 2 years since its inception. The company’s prospects look even brighter, with Vander Sanden having completed his studies. The holdings have just announced their new plans to dive deeper into sneaker hype fashion and culture while revealing information about their new label and movie production company. With new ventures on the way and a bright financial outlook, it looks like Anderson and Vander Sanden’s hard work is paying off.
You can learn more about Lost Boy Holdings LLC here: