Experts Share 5 Ecommerce Brand Building Business Strategies for More Sales in 2022 [DesignRush QuickSights]

There are 9.1 million online retailers worldwide. DesignRush reached out to industry experts to uncover the top eCommerce brand building strategies businesses should use to increase sales in 2022.

MIAMI, July 6, 2022 /PRNewswire-PRWeb/ — With no less than 9.1 million online retailers worldwide, according to data from detailinsights, e-commerce is an increasingly crowded industry. The surest way to stand out in this competitive landscape is to turn a business into a strong brand that inspires trust and improves customer loyalty.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its network of 13,000 agencies to gain quick insights — or “QuickSights” — on top e-commerce branding strategies businesses should leverage to increase their sales in 2022.

1) GIVE A USEFUL AND BRANDED ITEM TO CONSUMERS

Founder and CEO of HypeLife Brands Curt Cuscin claims that an effective strategy companies should leverage to build brand awareness is to give away helpful branded items to consumers.

“To help increase your brand awareness in a tangible and meaningful way, one e-commerce strategy I recommend is to offer a *helpful* branded item,” Cuscino said. “Think of a free t-shirt for anyone willing to provide 5 friends’ email addresses. People love free apparel (especially if your branding is relevant). Personalized email invites can then be sent through marketing automation and can be a great way to get your brand out on the streets, while being lower down[ing] your customer acquisition cost.

2) IMPLEMENT A FACEBOOK PIXEL ON YOUR WEBSITE

In the opinion of Seth Geoffrionfounder and CEO of Vrrb, retailers who sell online should leverage the FB pixel on their website to optimize ads and track conversions.

“Don’t let Facebook’s algorithm do all the work for you,” Geoffrion said. “Get in there and take control! Set up the FB pixel on your website to track actions like adds to carts, category views, etc. Then segment your audience based on the actions they take on your site web and show them ads that will take them further down your sales funnel.”

3) INSTALL REAL-TIME SCREENSHOT, MOUSE TRACKING PLUGIN/SOFTWARE

Owner and creative director of the design studio MindSPark David Werth advises e-commerce businesses to install mouse tracking plugin/software on their websites to track how users interact with different elements and use the data to make decisions for effective optimization .

“What you think traffic is doing to your site, and what traffic is actually doing, can tell very different stories,” Werth said. “Use technology to get an accurate real-time picture of what site visitors are doing. By installing a real-time screenshot, mouse tracking plugin/software, you can track the movements of visitors’ mouse and navigation attempts. This will help you find out where they get hung up and where they go first, as well as how effectively your landing pages and specific elements are converting users. Base your decisions on these real data and use it to optimize your site for better conversion rates.

4) ARTICULATE AND SHARE YOUR VALUES IN MESSAGING

According Elina Van Nattafounder and brand strategist at 712 Creative, corporate values ​​must be an integral part of companies’ marketing strategies.

“A 2019 global study by the Havas Group found that 77% of people buy from brands that share their values,” VanNatta said. “Finding customers who match your values ​​starts with discovering and articulating your values, then relentlessly sharing them. Make your values ​​central to your brand message and marketing strategy.”

5) SET A TONE OF VOICE

As stated by Andy Mizrahifounder and producer at Old Farm Productions, e-commerce companies need to set a tone of voice to grab the attention of audiences.

“One of the key elements [of] branding is having a tone of voice for your brand,” Mizrahi said.[It enables] you to speak to your audience with that same tone about every element of your business that you share. Packaging, your product descriptions, your website and social media, to name a few. You can decide if you want to be funny, inspiring, formal, informative, exciting – and you choose that based on who you’re targeting. By doing this, you’ll be able to connect with your audience with every sentence your brand writes, giving you a chance to impress and grab them with every word.”

DesignRush has released July’s list of the best branding agencies that help businesses become strong brands.

1. HypeLife Brands – hypelifebrands.com
Expertise: brand strategy development, digital strategy, messaging development and more

2. Punch Design Co. – punchdesign.co
Expertise: brand development, packaging design, creative strategy and more

3. Vrrb – vrrb.com
Expertise: branding, art direction, product development, etc.

4. Hi-Lab Solution – hi-labsolution.com
Expertise: digital branding, product development, visual identity and more

5. ByteSizeMe – bytesizeme.co.uk
Expertise: website design, social media management, digital marketing, etc.

6. Splash Designworks – splashdw.com
Expertise: graphic design, branding, web design, etc.

7. MindSpark Design Studio – mindsparkdesignstudio.com
Expertise: branding, video production, web design and more

8. Embajadores de Marca – embajadoresdemarca.com.mx
Expertise: Marketing consulting, brand building, content marketing and more

9. 712 Creative – 712creative.com
Expertise: graphic design, web design, inbound and outbound campaigns, etc.

10. You will be – you will be.
Expertise: graphic design, identity design, print design and more

11. Old Farm Productions – oldfarmproductions.com
Expertise: video production, advertising, content marketing, etc.

12. Murmur Creative – murmurcreative.com
Expertise: branding, naming, logo design and more

13. Moskito Design – moskitodesign.it
Expertise: video production, event design, print design and more

14. TRCREATIVE – trcreative.co.uk
Expertise: Identity and brand development, rebranding, product branding and more

15. Little Big Brands – littlebigbrands.com
Expertise: branding, packaging design, branding and more

Brands can explore top branding agencies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses and agencies through expert reviews and agency rankings, awards, knowledge resources, and personalized agency recommendations for approved projects.

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Maja Dukadinovska, DesignRush, 8008565417, [email protected]

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