Amazon Animation Boss Talks Rights Flexibility and Building ‘Bigger Worlds’

The Boys Presents: Devilish

Amazon Studios is looking to create franchises with its animation content and said while it could be flexible on rights, it would “prefer” exclusivity.

Speaking at the Annecy International Animation Film Festival in France, Melissa Wolfe, head of animation and family programming at Amazon’s Prime Video service, revealed that: “We’re looking for anything, under the sun and the moon, probably appeals to a 16-and-up audience right now.

Wolfe had no specific genre requests to share, but pointed to the success of existing animations on Prime Video such as The boys animated anthology spin-off The Boys Presents: Devilish and explained how Amazon would seek to make the most of its intellectual property.

“Our studio’s goal isn’t just to make unique series, put them together, and have them hang out on our service, it’s really about creating franchises, creating bigger worlds.”

Wolfe said a property can “branch out” from one series to other areas, through the entertainment and retail giant’s other services, such as Amazon Games, Twitch, Audible and the app. of Comixology comics.

“If you have a property or an idea that’s a graphic novel right now, that’s something incredibly exciting for us, because you have a visual story that you’ve already put together. Maybe Comixology would be excited about that in a certain way and then we could work with you to develop the story idea for a series.

Wolfe added that when it comes to rights, Amazon “can be flexible, but we prefer to have exclusivity.”

She explained: “It’s important for us to have exclusivity if we put 100% of the budget into it and if we develop it, produce it, we would like to have the worldwide rights and the possibility of having that alive on our service. and not be anywhere else

“However, that being said, if there are producers who have funding from a broadcaster in the EU or elsewhere, if he has to live on a specific broadcaster as well as have a streaming window, we can consider that as an acquisition – or put those requirements into everything we do on the Amazon side.

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